Idea
Hundred Town is a digital world inspired by the brand’s journey: a living artwork merging art, technology, and storytelling to embody The Pursuit.
More than a meal: a journey into Hundred
Challenge
Hundred wanted to go beyond gastronomy, using art to express its identity. For its new location, the goal was to let visitors feel the brand’s essence — a story of travel, craft, and passion — through a living digital experience that deepens the connection behind every bite.
Experience
While waiting to be seated, users scan a QR to discover the characters and iconic locations within the artwork, and access unique gamified experiences that offer rewards and incentives to return to Hundred.
300+
unique players in first month
3min
average interaction time
2K+
total impressions