In the fast-paced world of QSRs, waiting for food is often seen as wasted time. Coca-Cola wanted to turn that idle moment into a fun, branded experience that not only entertained customers but also built stronger engagement inside restaurants.
We created a WebAR treasure-hunt game, transforming the restaurant space into a playground. Using their smartphones, customers could move around and “hunt” for virtual Coca-Cola bottles hidden throughout the venue, turning a simple wait into an adventure.
Players hunted Coca-Cola bottles across the venue, earning points and unlocking rewards. Inspired by Pokémon GO, the game turned waiting time into playtime, creating excitement, shareable moments, and stronger ties with the brand.
unique players in 3 months
average interaction time
total impressions
This immersive project was produced by nowar, an extended reality studio crafting WebAR, XR and gamified experiences across Valencia, Madrid and beyond. Discover our approach to web augmented reality in Valencia or start a project with us.