Idea
We recreated Santa Claus and the Three Wise Men in 3D AR, allowing parents to help their children connect with the Christmas spirit through a playful, immersive experience right in their living room.
Some magical visitors arrive at home
Challenge
How to bring the most beloved Christmas figures, Santa Claus and the Three Wise Men, closer to children in a magical and innovative way. El Corte Inglés wanted to reimagine this tradition and make it more interactive for families.
Experience
Families placed the characters at home through their phones and watched them come to life with gifts and animations. The experience turned a screen into a doorway for wonder, creating shareable festive moments and deep emotional engagement with the brand.
30K+
unique users in 3 weeks
1min
average interaction time
180K+
total impressions