Strategic technology, immersive storytelling

Product
ClientGrupo Oesía

Challenge

For FEINDEF 2025, the International Defense and Security Fair, Oesía needed to present its advanced solutions under strict logistics and security constraints, while showcasing its innovative edge in a way that was accessible and interactive for a global audience.

Idea

We developed a digital catalog with powerful storytelling, designed to turn highly technical products into an engaging narrative experience. The solution not only made an impact at FEINDEF 2025, but was also built to scale across Oesía’s international events, maximizing long-term value.

Strategic technology, immersive storytelling render

Experience

At FEINDEF, visitors explored Oesía’s products through a large immersive screen — rotating, zooming, and discovering their capabilities in detail. The initiative transformed static displays into a cutting-edge interactive showcase, reinforcing Oesía’s role as an innovative leader in defense technology.

2K+

unique players in 3 days

3min+

average interaction time

12K+

total impressions

This immersive project was produced by nowar, an extended reality studio crafting WebAR, XR and gamified experiences across Valencia, Madrid and beyond. Discover our approach to immersive experiences in Valencia or start a project with us.

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