Idea
nowXPO proposed interactive displays where users connect via QR codes and explore 200+ digitized artworks with their smartphones, turning heritage into an interactive experience.
A new way to experience art
Challenge
URJC struggled to reach younger audiences with its cultural heritage, needing a more engaging and accessible format to connect with a new generation.
Experience
With one scan, phones become controllers, allowing users to rotate, zoom, and discover details of each piece. Passive viewing shifts into an immersive and collaborative journey through the collection.
1200+
unique users monthly
5min
average interaction time
20K+
total impressions