Idea
We gave the stores a starring role by using cutting-edge AR and Google technologies. Customers could interact with the experience and compete for prizes, linking the excitement of the match with innovative digital play.
A shared (and augmented) matchday experience
Challenge
To promote El Derbi, Orange wanted to activate its flagship stores and highlight the LaLiga broadcasts on Orange TV, turning physical spaces into powerful engagement hubs.
Experience
When users pointed their phones at Orange stores, a football pitch appeared in AR and balls rained down simultaneously across locations. This synchronized action created a spectacular shared moment blending technology, sport, and brand presence.
1K+
unique players in 2 hours
5min
average interaction time
50K+
total impressions