TOUS is constantly exploring ways to connect with new communities and new forms of expression. It had just launched a major market revolution: its first jewelry collection for sneakers, “TOUS STEPS”, a special edition available exclusively in the new concept store on Serrano Street in Madrid and online.
We put the spotlight on the shopping experience by leveraging advanced augmented reality technology. Customers could virtually try on sneakers in real time, explore different styles, and engage with an interactive experience that blended innovation, play, and seamless digital discovery.
Using an in-store digital display and augmented reality, visitors simply step in front of the screen and see sneakers appear on their feet in real time. The system lets users walk, turn, and explore different models as if physically wearing them, creating an intuitive virtual try-on experience.
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This immersive project was produced by nowar, an extended reality studio crafting WebAR, XR and gamified experiences across Valencia, Madrid and beyond. Discover our approach to web augmented reality in Valencia or start a project with us.